This is not your typical get-rich-quick and pray on the desperation of the unemployed blog post. This is a start to a conversation about taking the sour lemons that the recession has given you and making them into your own version of lemonade, selling that lemonade locally, building a devoted following for your lemonade and then getting the fairy tale national distribution deal with Coca-Cola and remembering the recession that took your job as the best thing that ever happened to you.

Whew. You went from broke to rich in one paragraph. I guess my work is done here.

A time like this - major economic woes everywhere - is often when businesses get started. It is not because the climate is ideal (it is not!) but because we are humans and have a survival instinct. When people get laid off, they try and find work. When millions are laid off, then there is a lot of competition for even the crappiest of jobs. I know this personally from having advertised a crappy job and having a hundred applicants. It was unbelievable. So the next thing that will happen is people will decide to start a company because they can’t find work - or they will start hustling stuff on eBay that they buy at garage sales. Anything to eat.

One of the concepts behind ZonaShip is that we can be more than just a warehouse and order fulfillment partner. We figure we can help guide people that want to start their own business but are unsure of what to do. So go ahead and ask us a question - we will try and answer. ZonaShip is the 10th business that we have started, so we have a large collection of mistakes and remedies that we can share.